The first thing that struck me while visiting the Design Museum is how inspirational this place is. As you walk around, you are consumed by design, the building itself soaking in the sounds of people’s conversations as they journey through this space. The entire building brings together all the creative energy not only of the exhibitions, but of the people who visit the museum and explore what it has to offer. My billboard design champions the museum as a ‘must-see’ destination. Passersby are invited on a journey to the museum: this is a one way ticket to inspiration. I have also created a mock-up of my press ad in a magazine, next to a sheet within this magazine where a reader can tear out their own ticket to the Design Museum.